Niagahoster
Overview
Niagahoster is a web hosting service provider company that was founded in 2013 based in Yogyakarta. They aspires to achieve an ambitious goal in increasing the number of hosting service buyers. Research findings reveal that certain users encounter confusion while navigating service options on the checkout page, leading to prolonged decision-making processes.
The primary issue stems from the overwhelming array of choices presented to users, coupled with a lack of understanding regarding the definitions of each offered option.
My contribution
UX design User research Product design
The team
Year
2022
Process
Redesign System
This research aims to gain a profound understanding of users' goals, behaviors, and pain points during hosting service transactions at Niagahoster, with the objective of redesigning the checkout page to boost the completion rate of hosting transactions.
Research Timelines
I have a total of 30 days to play. Day 0, I have limited knowledge about Niagahoster and how it works. By day 28 I had built and documented the basics of the design system. With limited time, it is important to have a plan for how the days will be spent. And to track progress.
30 days is 4 weeks. I divide the work into 4 weekly.
Week 1
Start by gaining a comprehensive understanding of Niagahoster's concerns, including any problems experienced, followed by understanding user needs and expectations by conducting Qualitative Interviews and Surveys to gain a deeper understanding of the problems faced.
Research plan, user interview, define problem, competitive research.
Week 2
Then I analyzed the research results to identify important points that became the basis for determining the right solution. After that I established a solid design foundation by bringing together typography, use of color, spacing, grids, and buttons for a cohesive and user-friendly experience.
Ideate solutions, user flow, low fidelity wireframe.
Week 3
I tried to expand the basic principles into various components, learning complex layout structures and input systems, which are an important part of their consulting product.
High fidelity design.
Week 4
Apply design system learning on the Niagahoster checkout page. Test design systems and feedback learning constraints from implementation to product.
Interactive prototype, usability testing.
Outcome
To overcome the problems faced by Niagahoster, I provide several suggestions for the checkout transaction process based on the results of the research I have conducted. The result is that users are satisfied and no longer confused when they want to subscribe to Niagahoster. Even so, there are still several things that need to be improved in the design appearance and prototyping process.